PROFORMANCE is the next generation in pre-workout performance, and the next instalmentof the PRO SERIES!

PROFORMANCE is designed to revolutionise the way your body prepares for intense workouts by focusing on mitochondrial energy production and cellular hydration at its core.

Unlike traditional pre-workouts that give energy by pumping you full of caffeine and stimulants, PROFORMANCE goes deeper and looks at the areas of your physiology that actually produce energy and the supporting energy systems of hard training.

With an advanced formula that directly targets these energy systems, PROFORMANCE targets cellular energy production with our own in-house Trade Marked ingredient KREBMAX. PROFORMANCE ensures that your muscles are primed for optimal output and endurance.

KREBMAX primes your body for maximal energy production by providing all the co-factors and synergistic active ingredients that make up the Krebs Cycle.

By focusing on fuelling your mitochondria – the powerhouse of your cells – PROFORMANCE is able to maximise energy output in a way not traditionally addressed by other pre-workouts.

By thinking outside the box, PROFORMANCE has created a formula that elevates performance on a cellular level, ensuring sustained energy throughout your workout, endurance, and better recovery between sets.

KREBMAX Explained:

PROFORMANCE takes pre-workout science to a new level by incorporating powerful synergies between its ingredients.

KREBMAX is a very synergy-focused blend with ingredients like CoQ10, Shilajit, D-Ribose, ATP, Creatine Monohydrate, Acetyl L-Carnitine, and B vitamins, all working together to enhance the Krebs Cycle and drive your workout energy systems to new heights.

CoQ10 (Coenzyme Q10):

This essential enzyme acts as a critical component in the electron transport chain, enabling your cells to produce more ATP (Adenosine Triphosphate), the body’s main energy currency. By supporting mitochondrial function, CoQ10 ensures sustained energy levels throughout your workout.

Shilajit:

This ancient mineral-rich compound works synergistically with CoQ10 to boost mitochondrial efficiency as well as in the regeneration of ATP. It also is a powerful adaptogen and buffers against the effects of cortisol from prolonged training. It also enhances nutrient absorption, which is crucial in a pre-workout sporting 30,000mg of active ingredients.

ATP (Adenosine Triphosphate):

We literally added the direct fuel source for muscle contractions, ATP, to this formula. KREBMAX is all about driving the Krebs Cycle, and the end result of this cycle is ATP. We added in straight ATP to ensure there is ample supply of it! Supplementing with ATP provides an immediate surge of energy to your muscles, allowing for quicker response times and more explosive power during high-intensity exercises.

Creatine Monohydrate:

One of the most researched and trusted performance enhancers, creatine increases your muscles' phosphocreatine stores, enabling rapid ATP production. This helps you push harder for longer by supporting energy bursts during short, high-intensity activities like weightlifting and sprinting. This works very synergistically with ATP, D-Ribose, and CoQ10 to drive the production of ATP to fuel your muscles in training!

B Vitamins:

These essential vitamins, including B6 and B12, are involved in energy metabolism, helping to convert food into fuel more efficiently. They also play a role in red blood cell production, ensuring your muscles get the oxygen they need to perform at their peak. They are also co-factors in the Krebs Cycle, which helps with the overall efficiency of the cycle and thus energy production.

PROFORMANCE doesn’t stop there though! It also elevates cellular hydration to new heights by harnessing the synergistic power of Potassium, Sodium, Magnesium, and Glycerol.

This combination ensures optimal fluid balance, nutrient delivery, and muscle function during your workouts.

Here's how these elements work together to supercharge hydration:

Potassium:

An essential electrolyte that helps regulate fluid balance and supports muscle contractions. Potassium allows your cells to retain the right amount of water and prevent cramping, ensuring smooth muscle function and endurance throughout your workout.

Sodium:

Often misunderstood, sodium plays a critical role in maintaining fluid balance and ensuring proper nerve signalling. During intense exercise, sodium helps replenish electrolytes lost through sweat, allowing your body to retain water more effectively, preventing dehydration, and keeping your muscles firing on all cylinders.

Magnesium:

Known as the "master mineral," magnesiumsupports over 300 biochemical processes in the body, including hydration and muscle relaxation. It works alongside sodium and potassium to maintain electrolyte balance and prevents cramping while also helping muscles recover more efficiently during and after intense training.

Glycerol:

Glycerol acts as a powerful hydrating agent by pulling water into your cells, creating a hyperhydration effect. This allows your muscles to stay hydrated longer, improving endurance and reducing the risk of dehydration-related fatigue. Glycerol also supports more effective nutrient transport, ensuring that your cells are primed for performance.

The Synergy:

Together, these three electrolytes, alongside Glycerol, create a potent hydration matrix that optimises fluid retention at the cellular level. This synergy keeps your muscles hydrated, supports endurance, and enhances overall performance by preventing dehydration and cramping. The result is increased stamina and the ability to sustain peak performance for longer, even during the most gruelling workouts.

Glycerol has been shown in studies to have a hyper-hydrating effect when combined with electrolytes as well, meaning that when combined, you can expect a powerful synergistic effect on muscle volumisation.

Nitric Oxide Production:

PROFORMANCE also contains a whopping 7000mg of Citrulline Malate, alongside 200mgof Potassium Nitrate, to provide a powerful boost in nitric oxide production to drive muscle pumps and blood flow in your hardest hours!

The Powerhouse – The 5-Phase Stimulant Matrix:

Whilst KREBMAX addresses cellular energy production at a mitochondrial level, we also wanted to provide energy in spades with the 5-Phase Stimulant Matrix!

Five stimulants were used, chosen for their perfect intersection of half-lives, meaning that each stimulant peaks at different stages throughout your workout to carry you for hours with zero crash and clean, sustained energy.

Starting with an ultra-fast-releasing Caffeine Citrate, there is a stimulant to cover every time horizon in your session, including Fast, Medium, Slow, and Ultra-Slow release caffeine.

5-Phase Nootropic Blend:

L-Tyrosine, Alpha GPC, Acetyl L-Carnitine (ALCAR), Hordeum Vulgare, and Huperzine Awere chosen for their ability to work synergistically to enhance dopamine and acetylcholine production, which in turn promotes improved mood, focus, and energy.

Here's a breakdown of how they function together:

1. L-Tyrosine (Dopamine precursor):

• Function: L-Tyrosine is an amino acid and a precursor to dopamine. It is converted into L-DOPA by the enzyme tyrosine hydroxylase, and then into dopamine, a neurotransmitter involved in reward, motivation, and mood regulation.
• Role in synergy: By boosting dopamine levels, L-Tyrosine helps improve focus, mental clarity, and mood, especially under stress.

2. Alpha GPC (Choline source for Acetylcholine production):

• Function: Alpha GPC is a choline-containing compound that acts as a direct precursor to acetylcholine, a key neurotransmitter associated with memory, learning, and cognitive function.
• Role in synergy: The increase in acetylcholine supports enhanced cognitive performance, memory, and focus. When combined with dopamine-boosting compounds like L-Tyrosine, this can lead to improved mental agility and motivation.

3. Acetyl L-Carnitine (ALCAR):

• Function: ALCAR helps in the transport of fatty acids into the mitochondria, where they are converted into energy. It also crosses the blood-brain barrier and enhances acetylcholine production by donating acetyl groups, supporting mental energy.
• Role in synergy: ALCAR supports both acetylcholine and dopamine systems, enhancing cognitive energy, focus, and neuroprotection. It works well with Alpha GPC for boosting acetylcholine and with L-Tyrosine for optimising dopamine production, leading to improved mood and endurance.

4. Hordeum Vulgare (MAO-B inhibitor):

• Function: Hordeum Vulgare is a natural compound that inhibits monoamine oxidase-B (MAO-B